Types of data we collect:

Blue Chairs By The Sea Hotel collects information from our guests and from people who visit our websites in order to offer them a useful experience that meets their needs. Information may be collected to: (i) complete reservations or information requests, (ii) purchase products or services, (iii) register in partner programs, (iv) submit job applications, (v) respond to communications we send you (e.g., surveys, promotional offers or reservation confirmations), (vi) meet your personal preferences, (vii) complete service requests or recommendations we offer you, (viii) work with third parties, including collecting publicly available information from social event websites, to help us better understand your interests and provide more personalized service, (ix) use our applications on your electronic devices, or (x) facilitate the transmission of messages to a friend’s email address, if desired.

The type of personal information we collect may include your name, personal and professional address as well as email addresses, phone and fax numbers, credit card information, date of birth, gender and lifestyle-related information, such as room preferences, recreational activities, names and ages of children, and any other necessary information useful for fulfilling special requests (e.g., certain health conditions requiring accommodation in a special room).
Blue Chairs By The Sea Hotel may also collect information not considered personally identifiable, such as your use of our websites, your communication preferences, travel habits, integrated data related to your stays, and responses to promotional offers and surveys.

Please note that, to better protect your information, you should not include credit card information in your electronic communications unless we specifically request it to complete the processing of a reservation or transaction on our brand websites or customer service centers.

Collection and Use
Blue Chairs By The Sea Hotel is fully committed to providing you with information related to the collection and use of data provided by people who visit and use our websites, products and services. As a practice, we do not request information unless it is necessary or we intend to use it. Some of the main reasons we collect information are:

To provide services such as processing a transaction (e.g., making reservations, responding to an information request)
To send you commercial communications regarding products and services offered by Blue Chairs By The Sea Hotel, our strategic business partners and other trusted third parties
To conduct market research through surveys that allow us to improve the satisfaction of your needs, improve the quality of our websites and your stay at our hotels, as well as other communication activities, advertising or promotional campaigns

You may choose not to receive commercial emails or surveys from Blue Chairs By The Sea Hotel at any time by clicking the link included in the communications or by contacting us directly if you wish not to receive direct marketing emails, surveys or telemarketing. Click here to view the Update Your Communication Preferences section in the Contact Us section of this Privacy Statement. You will always have the option not to submit your INFORMATION or to decide what type of communications you want us to send you. However, by doing so, certain operations may be affected. For example, not providing a name could prevent the processing of reservations.

Processing and Disclosure
In most cases, the information you provide us is incorporated into our local or international database. As a standard practice, Blue Chairs By The Sea Hotel does not sell, rent or physically transfer its database to third parties outside the Blue Chairs By The Sea Hotel system. Notwithstanding the foregoing, Blue Chairs By The Sea Hotel may disclose your personal data to others in the situations indicated below:

When we have your consent
In situations where it is necessary to transfer your personal data in order to offer you the products or services you want (e.g., a vacation package)
When companies or service providers conducting business activities on behalf of Blue Chairs By The Sea Hotel (e.g., credit card processing, customer service, market research administration or database administration services) require this information
In the event that Blue Chairs By The Sea Hotel merges with or is acquired by another company
To comply with legal or regulatory requirements and obligations established by applicable law or as a result of a court order or subpoena
In emergency cases such as saving a life, preserving the health or property of a person

In the event that Blue Chairs By The Sea Hotel shares information as indicated above, we will try to limit the scope of the data provided to what is necessary to carry out the specific function. Unless excluded by a judicial process, we will ask third parties to protect your information and comply with applicable personal data protection laws and regulations.

Consent
As part of our commitment to keeping you informed, we may send you correspondence or emails, communicate by phone or any other means to notify you of new Blue Chairs By The Sea Hotel products and services, as well as upcoming Blue Chairs By The Sea Hotel special offers, events, improvements or other relevant information that may be of interest. You have the option to opt out of receiving all such communications from Blue Chairs By The Sea Hotel by following the instructions included in our emails or other communications, or by contacting Blue Chairs By The Sea Hotel directly.
Our intention is to keep all our guests and visitors informed and also allow them to take advantage of the benefits offered by Blue Chairs By The Sea Hotel and its strategic business partners. However, if you reside outside the United States, certain data protection regulations may require us to obtain your prior consent before sending you information you have not requested.
In some cases, your consent may be considered implicit due to the nature of the service requested or the transaction carried out. For example, Blue Chairs By The Sea Hotel may collect and use information you voluntarily provide us, as well as behavioral data or information collected in aggregate form. Likewise, it will be considered that you have given us your consent to receive those communications necessary to carry out transactions and provide you with the requested services.
In certain cases, we will ask for your express consent when collecting information considered confidential under certain privacy laws (e.g., information revealing racial or ethnic origin, political opinions or health conditions).
You may object to Blue Chairs By The Sea Hotel disclosing your information to third parties, except when: (i) service providers are retained to provide services on behalf of Blue Chairs By The Sea Hotel; (ii) the law requires disclosure of data; (iii) disclosure of data is necessary for reasons of public, legal or national interest; (iv) disclosure of data is necessary to protect the vital interests of the guest; (v) the information was collected from publicly accessible sources; (vi) the disclosure serves the retrospective processing of information for statistical or historical purposes or to improve our customers’ experiences; or (vii) when a supervisory authority (such as a Privacy Rights Ombudsman, a Data Protection Authority or similar authority) permits such disclosure.

Access to Personally Identifiable Information
In order to ensure that your information is correct and up to date, we urge you to regularly review and update such information where appropriate (for example, in the event of a change of address or email address, or if you wish to add other communication channels for us to contact you). In an effort to prevent unauthorized disclosure of your information, you may be asked for proof of identity (or other verification material) along with a properly completed access request form.
Occasionally, information you have requested to be deleted may be retained in certain files for a period of time in order to appropriately resolve any disputes or fix a problem. Additionally, certain information may be retained indefinitely in “backup” copies or log files due to technical, financial or legal constraints. Therefore, you cannot always expect all of your information to be completely deleted from our databases upon your request.
Please refer to the appropriate contact information below to contact us if you wish to update your communication preferences, remove yourself from our marketing list, or submit a general question or request.

Security Measures
Blue Chairs By The Sea Hotel recognizes the importance of information security and constantly reviews and improves technical, physical and logical security standards and procedures. All websites and servers owned by Blue Chairs By The Sea Hotel implement security measures that help protect your information against accidents, loss, misuse, illegal or unauthorized access, disclosure or alteration while under our control. Although there is no “guaranteed security” inside or outside the Internet, we protect your information using appropriate technical, administrative and procedural security measures, including password controls, firewalls, and the use of up to 256-bit encryption based on the Class 3 Digital Certificate issued by Verisign, Inc. This allows us to use Secure Sockets Layer (SSL), an encryption method used to help protect your data from interception and hacking attempts while in transit.

Online Technologies
Blue Chairs By The Sea Hotel and its business partners may use cookies and web beacons to obtain information about you while you visit our websites. A “cookie” is a small text file that we send to your browser from a web server and that is stored on the hard drive of your computer. Blue Chairs By The Sea Hotel cookies assign a unique identifier to the device, which in turn becomes your identification card each time you visit a Blue Chairs By The Sea Hotel website.
Cookies were designed to save you time as they help us provide you with a personalized service without having to remind us of your preferences each time you visit our web pages. Blue Chairs By The Sea Hotel cookies are not designed to damage your files or to read information you store on your computer’s hard drive.
Cookies can also help us provide you with a personalized online service in the following ways:

They remember your username and password for future visits, making login easier and faster
They ensure you have the appropriate frames and content
They ensure you receive all requested information
They help us offer you communications that are relevant to your interests and location

Blue Chairs By The Sea Hotel cookies are limited to our websites only and are not designed to track you while you browse the Internet once you have left websites belonging to Blue Chairs By The Sea Hotel. We track the use of our websites in order to meet your needs in the best possible way and help you find information more easily in the future. Please note that, in addition to Blue Chairs By The Sea Hotel cookies, third parties may place cookies on your computer’s hard drive. Blue Chairs By The Sea Hotel is not responsible for the presence or absence of third-party cookies or the technological functions or practices these third parties may use in connection with their cookies.
If you prefer not to enjoy the benefits offered by cookies, you can configure your Internet browser to handle these cookies in different ways. Depending on the type of browser you use, you may be able to configure it to: (i) ask you to accept or reject cookies individually or (ii) prevent the acceptance of any type of cookies. You should consult your Internet browser provider or manufacturer for specific security details related to cookies. However, you should also consider that refusing cookies could hinder the completion of certain operations on our websites and our ability to recognize your browser from one visit to the next.
Additionally, Blue Chairs By The Sea Hotel uses web beacons to count the number of people visiting certain web pages. The information we gather with these beacons is used on a general basis and does not contain any personal data. Blue Chairs By The Sea Hotel may use this information to improve marketing programs and their content.
We also work with marketing providers and partners who help us send advertisements and produce personalized content that we believe will be of interest to you. These providers and other partners include advertisers, advertising agencies, advertising networks, market segmentation and data exchange specialists, analytics providers and other similar providers. These partners and providers may use cookies and web beacons to collect information about your online activity (e.g., the sites and pages you have visited on Blue Chairs By The Sea Hotel sites and other sites) in order to help Blue Chairs By The Sea Hotel (and, in some cases, external advertisers) send you personalized content or advertising while you are on a Blue Chairs By The Sea Hotel site or other sites.
For example, if you visit a Blue Chairs By The Sea Hotel site and view one of our hotels or book a hotel room, you may later see an advertisement from us when you visit another website. We may also ask some of these providers to send our advertisements to consumers whose online behavior patterns on non-Blue Chairs By The Sea Hotel sites indicate they may be interested in travel. In other cases, we make special arrangements with certain advertisers we think may interest visitors to our website. These advertisers are authorized to send dual-branded messages (e.g., Blue Chairs By The Sea Hotel and the advertiser’s brand) directly to consumers who have visited our web pages.

Links to Other Websites
In order to anticipate your needs, Blue Chairs By The Sea Hotel provides links to other websites for your benefit and information. Blue Chairs By The Sea Hotel is not responsible for the content provided or included on any independent website, including, without limitation, any advertising claims or business practices. While Blue Chairs By The Sea Hotel will protect the information found on the websites it owns and operates, we cannot control or assume any responsibility for the privacy policies of third-party websites, including websites owned or controlled by independent franchisees and other hotel, resort, timeshare or residential property owners who may use a Blue Chairs By The Sea Hotel brand name, or websites not controlled or authorized by Blue Chairs By The Sea Hotel. Third-party websites accessed through links on our websites have different privacy and data collection practices, as well as different security measures. We assume no responsibility for the practices, policies and security measures implemented by third parties on their websites. We urge you to contact them and ask about their privacy practices, policies and security measures before disclosing any type of INFORMATION. We recommend that you review the privacy policies and statements of linked websites to understand how these sites collect, handle and store information.

Minors
Blue Chairs By The Sea Hotel does not intend to obtain or wish to receive INFORMATION directly from minors. However, we cannot always determine the age of persons who access and use our websites. In the event that a minor (as defined according to the criteria established by applicable law) provides us with their data without the consent of their parents or guardians, we ask the parent or guardian to contact us and request that this information be deleted and that the minor’s subscription to future commercial communications from Blue Chairs By The Sea Hotel be cancelled.